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          重要公告: 關于近期有人冒用我司名義詐騙的嚴正聲明

          網店整合營銷代運營服務商

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          免費咨詢熱線:135-7545-7943

          跨境代運營:速賣通爆款產品優化技巧

          作為電商運營者來說,都明白爆款的重要性。有了爆款,可以為店鋪帶來巨大流量,而作為跨境電商平臺,速賣通爆款產品都有哪些優化技巧呢?讓京淘電商為大家解答吧。


          一、速賣通爆款產品優化技巧

          1、流量端優化

            我們可以從不同角度來劃分流量,不考慮其它渠道,這里我們只說搜索流量和活動流量。搜索流量,來自于搜索結果,想獲取更多搜索流量,產品類目、屬性、篩選項、關鍵詞匹配、SKU與屬性關鍵詞匹配都要做好。

            至于活動流量,針對粉絲趴內容營銷、會員營銷、聯盟活動、無線專題活動、達人合作上都可以定期且長期開展,結合每期得到的數據進行優化,不斷改善,說起來這類活動流量是以粉絲經濟來變現單量,所以對提高單量幫助很大,前提是你得精心準備與做好內容籌劃。

          2、轉化端優化

            速賣通引流越多,產品轉化未必更好。要獲得更高的轉化率,必須在流量精準性、有煽動性的促銷話術、結合買家需求分析的賣點展示這三點上做好。

            流量精準化,一方面來自于精準搜索流量,另一方面來自于開車付費的精準流量,前者通過產品基礎信息獲取,后者需要在開車診斷與優化上,結合營銷策略對所推產品在不同時期的引流重點上進行優化。

            必要的營銷話術,是為了更好的促進買家當天下單,所以在文案中,一定要突出,為什么一定要現在或今天購買?現在下單有沒有好處?如強調活動時間有限,在限定時間內有贈送,優惠的產品或搭配的促銷品要與產品對應,能讓買家感覺到現在買是個不錯的決定。

            賣點的展示,一方面可借助于賣家對自家產品各特征、功能詳細了解的基礎上,挖掘各種使用優點,另一方面從買家角度切入,想下買家在購買產品時,會考慮到哪些購買因素?把這類因素融合在我們的賣點說明及圖片展示上。

           

          3、營銷端優化

          營銷活動離不開流量、內容、產品的支持,故賣家需要堅持設置營銷活動,不要想到就設,忘記了就不設,不僅如何,賣家還要時時關注每個營銷活動的起始與結束時間。

            單一的做營銷活動是不行的,我們需要幾種營銷手段綜合使用,折扣與優惠券、折扣與粉絲專享、折扣 與定向用戶等。賣家在構思活動主題時,可以運營知識進行撰寫,同時針對會員營銷體系,利用現有的會員管理規則圈定出各種不同消費特征的用戶群并分組,將賣貨思維轉換為人、貨、場景三種因素下的買家思維,而這點需要結合前面我們所說的流量與轉化一起進行。

          4、其它方面的優化

            服務方面可通過全店服務分表現了解,若低于80分,賣家就要努力做到85分以上,若低于60分,應努力做好70分以上,具體的提升策略可借助于平臺提供的服務分診斷工具來進行,在優化的同時最最重要的就是努力做多單量,絕對數提升了,分子與分母的比值才會變小。

           

            裝修方面,不用弄得很花哨,搞簡單些也OK,但一定要與產品整體風格搭配。最需要注意的是PC店首頁焦點、無線店焦點圖、詳情頁BANNER、關聯營銷這幾點都要做,不僅要做,還可以配合營銷活動來進行。

          您的項目需求

          *請認真填寫需求信息,我們會在24小時內與您取得聯系。

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